Altogether, it’s an amazing collection we’ll all love.” Mathilda Engman, general manager of Toca Life at Toca Boca, said: “Following the continued success of our digital franchise, we’re actively building the Toca Life brand into a product universe that encourages creativity and self-expression with kids globally. “The designs blend streetwear influences, roomy, gender-neutral styles with activewear details in soft neutrals, and pop accent colours. The collection aims to spark creativity with Toca Boca’s lovely, quirky characters and fun messages,” added Sofia Lofstedt, head of design, kidswear at H&M. “We’re teaming up again with our friends at Toca Boca and are absolutely thrilled with this collaboration.
Texloop Recycling is a platform that reclaims natural and synthetic fibres from post-industrial, pre-consumer, and post-consumer textile waste. This is an innovative process that allows true recycling of coloured textile waste streams. The collection is launched both digitally and physically, giving the players the opportunity to twin with their character in Toca Life World, so they can fell the most like themselves both on and off-screen.” All styles in the collection will be made using recycled materials developed with Texloop ColorCycle technology by Circular Systems.
“The new Toca Life x H&M collection allows kids to do just that, but through their personal style, packed with stylish silhouettes, patches, and fun accessories inspiring kids to create combinations that may surprise us by mixing, matching, and customising their own unique looks. “Toca Boca games focus on self-expression and fostering creativity with open-ended play that is free from limitations and rules,” said Max Heirbaut, senior manager, franchise development at Toca Boca. The new collection encourages kids to mix, match, and customise their own looks by creating their own combinations. Developed using innovative processes by Circular Systems that allow true recycling of coloured textile waste streams, the collection is available worldwide both physically via H&M’s website and as digital outfits in the Toca Life World app.
The award-winning Swedish game studio Toca Boca has partnered with H&M to launch a new, gender-neutral fashion collection produced from recycled textile waste. Toca Boca and H&M turn recycled textile waste into customisable clothing collection
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